The costs of photography

Stumbled on some light reading today :)

Well… I’ve harped on before about cheap prints with photography and disappointed to see such a photography great as Ansel Adams caught up with this.

For those that don’t know Adams is Americas Landscape Photography Master.  He has since passed away and his family run a business selling his images from what I gather.  I think he passed away in 1984.  He has some fantastic shots and is an inspiration.

People baulk at buying photography prints for a few hundred dollars. I’ve had comments of “Id never pay for then 5 bucks for a photo when I can get it online for free.”  Hence why photographers watermark their images.  Recently I saw a framed print no bigger than A2 for sale for a tad under 5 grand and nearly choked so Im guilty as the rest.  In this case though, you were paying solely for the name of the photographer as he is quite famous in the UK.  It was a great shot, not one of a kind though, is it worth that much money?  Maybe to the right person, but this is on the other end of the spectrum.

But thats ok, their choice, Im trying to run a reputable business with a long lasting product and thats my stance.  I earn enough to cover my costs, to be honest I should probably charge more, however I would actually like to sell something on the odd occasion too.  We don’t live in a society where people have diamond rocks falling out of their pockets like lint (if you know where this actually happens please let me know so I can move).  I charge what I think is a suitable value to the print.  this is about 1/2 the cost of other photographers but Im not as “famous” as them either… not just yet anyway :)

Even I will go out bargain hunting, so I do understand to a point.  The one thing I wont scrounge on is my camera, computers and printing gear though.  The old saying of “You get what you paid for” holds fast in the photography world.

But when you see a “bargain” like this don’t be surprised you are getting something that you actually paid for… that something in this bloggers case is a big can of “stuff all” by the looks… or is it?

Genuine Inks alone on a large format printer for a print this size doesn’t cover the sale price, then include a matte… even at US prices it doesn’t come close…..

This is the blog Im referring to (it will send you to another page)  To be honest Im going off this blog as being factual and taking it at face value.


To me, the business hasn’t done anything legally wrong however there is a moral factor I have issue with.  I still think it would be a worthy place to go visit so the blog hasn’t deterred me on that front either.

All it takes is one bad egg and everyone is labelled the same.   We see this everyday with keyboard warrior comments on facebook, twitter and other social mediums, so Id rather everyone be up front and honest.

Now in hindsight the blogger probably doesn’t know that value of what he is purchasing or just thought he got a “steal”.  Is he at fault for not knowing this? …. but…. does anyone actually know?  And what are you paying for with this “illustrious” prices of a few hundred or even thousand bucks.

Well you cover the materials, computers, software, cameras, lenses, calibration equipment, servicing, insurance, time, storage space, power, phone lines, internet service, website licences, registration, business registration , vehicle maintenance (photographers just don’t walk out their front door and take a snap and walk straight back in again… yeah I know, shocking isnt it?), fuel, car insurance, flights in some occasions, visa’s, accommodation/ camping, food, clothing and a heap of other stuff and thats just the away stuff… And thats just to cover what is used to get the photo from the camera to what you see on google and other web engines.  This hasn’t covered putting food on the table for his/ her family via a wage or even covering the monthly bills to exist or even a business profit.  Unfortunately most businesses do not work on good faith and favours Without the last couple there is no chance that the business would have even started or the customer may have seen the shot on the web.

If it was as simple as clicking a button and printing it onto paper whilst taking everyones money than everyone would do it….

This piece is purely a discussion on the topic of photographic business and should not be considered to demean the Ansel Adams family name or the original linked blogger.

Photo by J Malcolm Greany (wiki)




Home sick

Since having been to the US I have had this “feeling”.  Ive often asked some of my more travelled friends is it possible to be “home sick” about a place that you have only visited once.

This feeling/ emotion honestly drives me batty every single day and the wish and dream to get back to the “land of the brave, home of the free” increases as time goes on.  Ive fallen head over heels in love with “Lady Liberty” and patriotism.  Australia has nothing like it… actually.. Australia Day which usually ends with getting smashed drunk, glassing someone and telling a tourist to fit in or f**k off… there is no patriotism here, there is just anti social behaviour.  From where I stand I do not see people being proud of who they are or what they stand for, but I do see a lot more of the dregs of society than most.  This could be a minority of people though.  Im sure there are some really nice people out there.

Now I know that the old saying, “grass isnt always greener..” is out there and I only travelled through the US as a tourist, not living, working etc but honestly… I dont care.. Id move there tomorrow if I could.  Id take the crappiest job I could just to have the opportunity.  Hell Id board a plane tonight to scrub side walks with a tooth brush.

Ive acquired a few friends of late, many American and some still ask why?  Americans have guns, drugs, death, other political stuff.  My answer to that is… from what I saw and what I experienced  I only ever met the most polite people around.  Maybe I got lucky?  Yes there are differences but that is just a challenge isnt it?

Many of my American friends after asking why and I respond with that its my dream they will say,  (in my best US accent) “Good on you!, what have you got to loose and if you never try you will never know”.  Many of my Aussie friends will just shut the conversation down with “f**k that”, add in a few derogatory terms then tell me Im stupid for even considering it.  Quite disheartening to be honest but is there any other reason than just that to want to get out of here.

America trumps Australia in a few ways, more product, better customer service, greater opportunity.  Australia trumps America in health, superannuation, … apparently education, cleaner air.  It actually took me back when I was in LA and just how everything stunk of tobacco.  But I guess that is like going to Asia and everything smelling of soy and spices I guess.

Now Ive mentioned products etc etc, but the reality is, I couldn’t be happier if I found some log cabin in the middle of no where and could fend for myself.  I dont need cinemas, casinos, big shopping malls like Mall of America (mind you if you get to go there.. it will blow your mind!!).  The only thing I would ask for is power and internet and a local store.

I also love the scenery, its to die for and the ability to actually have 4 seasons, not just hot and really f**king hot.

So the ultimate question is, how do I achieve by dream? I do the green card every year, I apply for jobs.  Many I am not permitted to do as I am not a citizen of USA (which even prohibits my current occupation lol )

The next step is to head back next year for a while and apply for a artists visa, but where will that take me?  It was never going to be a easy task but we all have to start form somewhere.

Is it wrong to want to make something of myself?  Or just sit in the groove of life?

If anyone has any hints Id love to know

Have a great weekend
Zion-Up-stream Zion-In-the-groove

Interesting News “n stuff”

Recently I completed a course in Crash Investigation and the two Instructors were total comedians all the way through the training.  Its not something new for me with this course, Ive been doing this line of work for close to 15 years, its just a formality and something I have a interest in, in my normal profession.  Actually investigating crashes is one of the many reasons why I got into photography.

Everyday Id ask “what are we going to learn today?” and the answer was “Stuff…”… Id ask, what kind of “stuff?”… and they would retort with..”You, know… stuff..” So Ive followed with the word “stuff” meaning a group of things…

So last week I delivered my Canvas prints to the local Visitors Centre, heres hoping that they sell fast!  Im quite curious to see how it all pans out. Ive even reduced the price considerably to get the ball rolling.

Last year I was contacted to supply several prints to the Hospitality Inn in Port Hedland for their Restaurant “The Pilbara Room”,  I was pretty excited about this as it a way of having my images on display, after 12-18 months Im starting to see some inquiries from these prints.

Im pretty happy about the interest (actually Im stoked!), just need to generate that interest into sales.

Below are some of the images on display at the Visitors Centre.( its really difficult to get a decent shot of a photo).

Have  a great weekend!
canvas7 canvas6 canvas5 canvas4 canvas3 canvas2 canvas1

Last few weeks

Dampier-apocalypse-webIts … again.. been a while since I’ve last updated my blog, a combination of really slow internet (wont even load a web page) due to my location and being away with my normal job.

I did have a week off in between all this and managed to snap a few good shots locally.

On the + side of things I was contacted by the local visitors centre to display some of my works for sale.  Heres hoping it all works out :)

Late September I’ve got 2 months off of work so it will be nice to do bugger all and concentrate on my shots.

Have a great weekend everyone.

Under-the-shadow-of-the-hill Death-defying Stepping-Stones Predator glisten Dampier-Rays Black-and-white-sunset-web Looking-over-my-shoulder-web Withnell-Stitch-1-HDR-web Withnell-Bay-Stopping-Time-web Withnell-Mangrove-Sunset
Fortescue-Long-Exposure-web On-the-hunt-web River-mouth-web

Tour Plans 2015

Its been a while since I have updated my blog, my normal day job is intense and spend a lot of time away from home, whilst I take my camera gear with me for some down time Im usually that fatigued its not possible to get out.  Besides that the extra money comes in handy with my tour plans.

The plans for my tour next year are slowly falling into place which being 14 odd months away and being excited about it is going to make it a painfully long time to wait.

I tried this week to book my flights but It appears that I cant actually book over 10 months away. Fair enough I guess.

The plan (at the moment as things do change is)…… this time Im jetting in to San Francisco, spending some time photographing around the Wharf, Golden Gate Bridge, Muir Woods and a few other spots, then following the coast north to Oregon, hanging a right hand turn towards Glacier National Park where I hope to spend a week, heading south through Idaho Falls (Yellow stone) towards Utah where Ill be spending more time at Zion, then Page Arizona across to Monument Valley, back up past Moab then following my previous trip through Denver up towards South Dakota and back into Minneapolis to see my friend Amy.

I contemplated travelling through Nebraska, Iowa but there appears to be limited National Parks that way.  Its a lot of driving but I swear its the only way to go unless you own a chopper and a couple of tankers of av gas.  There is no chance of me considering a Coach Bus as a) too my gear to take, time lines of the service and what I saw last time at Moab was a tonne of people getting off a bus for 5 minutes only to be dragged back on again…. Some of my shots take hours to complete and just cant handle being rushed with my photos.

I constantly miss not being in the US, its literally on my mind every hour of every day and have asked the question of can one actually be “home sick” when they dont live there?  I had a wonderful experience last time meeting some awesome Aussies as well as some amazing Yanks!  Ive now found that most (if not all) of my close friends are American.  Why that is I dont know.

Im hoping this year that Ill experience some snow (never seen the stuff), I expect that I may see some at Glacier but last time I left Minneapolis I missed out by like 2 days…..

Everything is always subject to change though but I think I have settled on my departure and arrival dates, anything in between is a bonus.

I love fall, I love the reds in the leaves, such contrast with the green grass etc.

Some of the smaller places I travelled last time were amazing, Sioux Falls is quite small, but very interesting, same as Wall Drug in SD.  I hadnt heard about that until Amy told me so I kept a look out and well worth the stop.  Have to go there again so I can load up on Jackalope Shirts again :).

Anyway I almost salivating at the idea of travelling again so before I start getting static shocks from my keyboard I better stop :)

Stay safe


Hope everyone is having a great sunday.


Technology has come along way in the last 30 years hasnt it?  Society has gone from VCR to Blue ray.  I even remember a family friend winning a Commodore 64 and playing games off a cassette tape drive!


Graphics and some of the tools that artists, designers and photographers use have also headed this way.


Now let me just explain that I have not always been computer savvy.  Prior to 2000 I did not own a computer and the only computer I ever touched was in high school in the 90’s…. Now I have technology coming out of my ears lol.



I sit here pondering whether I should be upgrading the piddly 21 inch Apple cinema screens that I use, both are probably 9 -10 years old and have never missed a beat.  They are reliable.



What I have been looking at is the LG 34UM95-P 34inch UltraWide QHD IPS LED Monitor as its replacement.  After reading up on it, it has some interesting facets. like being able to connect 2 computers to it and is MACOSX compatible. 


I can always keep one of the smaller screens as a pallet screen for my photoshop.  I know my kids have been desperately wanting a computer to use and it would save the arguments of when I kick them off my one.  Besides Im a bit OCD when it comes to how its set up…



shoppingI currently own a Wacom Intuos Tablet and love it to bits…. again its a good 7 years old.  Im very happy with it.  Yes they are a tad hard to get used to but persevere and you will be pleasantly surprised.  Ive heard from other photographers that they are now using the Cintiq version in their post processing and the fact that you are actually drawing on to the image is great.  Im now curious, but with a 2500 price tag it will have to wait.  But it does show a slide in mental thought processes with photographers towards artistic practices.


Computers move so fast nowadays that as soon as you buy the product off the shelf its now outdated.  My Mac pro is a good 5 years old and is still going strong, mind you Im running a good 1/2 doz external drives with all the images and processing but that was always going to happen when 1 image can range from 100 meg to 2 gig in size.  good thing about the Mac pro is that most things are swappable in it, ie I can open the side up and change things.  I dont need an medical degree to find where the screws are.


Over the next few years I will upgrade but at this time Im trying to save my hard earned overtime on a new camera and another trip back to the States… maybe if Im lucky a few grand to a lawyer for my artists visa application.  Again thats something off in the distance.




Im always curious to what everyone else uses, so if you use something that is different or completely out of left field Im keen to hear.



Photoshop Actions

Originally posted on Geoff Pritchard Photography:

Its not disputed that Adobe has created some fine software over the years.  Ive used and owned Cs2, Cs3 and Cs5. (Cs4 has no benefit for MacOSX).  There is other software out there under GNU licensing, but Im happy with Adobe. (The GNU General Public License is a free, copyleft license for software and other kinds of works.) And yes the Premiere Suites do cost thousands.

Ive used Photoshop for about 8 years now and can admit that its one of those programs that you could use for 10 years without using every facet of it.

Over the last couple of years with Golden Orb Designs, Ive scaled back the design part to focus more on the photography side of things.  I do miss the creative bit of designing logos, signs, cards, awards, montages and the like its refreshing that I know that I dont have to be concerned about…

View original 499 more words


Within the field of photography there are heap of what the eye can pick up.  The human eye can only pick up colours between 4-700nanometers on a wavelength.  Sadly printing these colours has some more limitations, but not many.  My printer does a good job at keeping up with it all with its 8 cartridges.
How are those colours achieved in a image is the question for today.  Because there are so many variables this is going to be really basic
There are several ways which Im sure some people will know.  Lets start with the basics of environment.
I find that shooting at sunset (only because Im not a morning person) is often the best, actually… 3-5 minutes after sunset is where all the oranges, reds and pinks come out, but I guess that depends on where you are in the world.
Filters, ND grads, polarisers, coloured filters all can help and take out some of that glare.
The camera.
I find that I can get varying results with exposure, iso and shutter speed too.
Also the big important bit…. SHOOT IN RAW!  RAW is the basis of information for the image.  Just converting it into photoshop can make a massive difference between that and jpg.  Even if my white balance is out or exposure its a damn sight easier to fix when importing it.
There is also bracketing better known as HDR…. High Dynamic Range, multiple shots at different settings, some very unique images come out doming this
The Computer
Photoshop is a beast, I own Lightroom but never use it, my predominate photo editing is done with CS3 and CS5 + other importing software.  I have since purchased CS6 but have not loaded it on my computer yet as some of the plugins I have purchased would need to be upgraded and after speeding considerable cost on the software I dont really want to spend too much more.
Photoshop does have some built in/ automated actions or workflows (better word to use I guess) and there are literally millions of actions out there to download free or even purchase.
For the mundane I do use actions, ie importing logos, boarders and setting up files, the majority is manually editing curves and colours or enhancing them with masks, burning and dodging tools or saturation.  Occasionally my images do not look realistic but I dont look to photograph the real and normal.  I like to photograph something where people will look at it and either say WOW, look at that, it almost looks as though its from a different planet.
RGB 1998 is my standard as thats what my screens are calibrated to but there is heaps of other options.
If you are new to photoshop my best option is to explore it.. no matter what you do as long as you don’t save over the initial file, you can always go back and try again.
Personally I prefer to photograph in colour, I think nature offers so much that it creates an unjust moment if its shot in Black and white.  Occasionally I like the drama in black and white ( remember Black and white its not a colour.. its a shade)  though like the shot below.
Have a great weekend!Between-the-rock-piles-web


Todays society there are millions of forums, fb groups, twitter accounts, blogs and other connections throughout the world.  The web is huge!
I often question how to gain more of a following with my own photography.  I like to review what I do and see if I can do it better.  Just cant help myself.
Some of the Facebook groups and forums I belong/ subscribe to are very open… some are not.  I regularly see dozens of photographers who add their business page and beg people to like their account.  I think I counted about 20 on 1 page today doing the same thing.  Does this actually = to more sales?
Is this a true reflection on their notoriety?  I guess if the “liker” hangs around then yes.  How many of those do though?
Others such as myself will run the odd competition with a free giveaway and that does work, but you must be prepared that a % will disappear afterwards and it will cost you as the business the prize.
I must admit Im not a big fan of Facebook, it barely serves my  purpose to advertise my shots.  Facebook algorithms make sure that out of nearly 1000 followers only 2-300 will see every image and thats if they have shown a recent interest.  This is mine right here.
Purchasing advertising on FB is not cool.  A majority of those likes gained are reported to be fake accounts.  Personally I want interaction, Im not after WOW blow smoke up my arse… thats great or anything like that, just a indication that Im on the right idea of how I set my shots up.  Recently Ive turned more towards my website here and 500 pixel accounts.
Would this be any different as a ” FB group”  probably…. but its too late as I have created my page and its taken some 5 years to get to where I am now from a no body.  In the scheme of things Im still a no body :)
But is it wrong to ask… actually not just ask but BEG and PLEAD people to like your work?  This is my question.
Ive read some pros that its all good and should be done by adding your friends enemies and mother in laws (last 2 are basically the same thing :)  ).  Ive read that its the worst thing you could do.
I havent asked on my account nor will I here.  If you like reading what I write (no matter how illiterate I am :)  ) then Im happy.  I do admit that I like people following me with what I do but its not for me to ask.
I prefer that people will follow my photography for what it is, or what my vision is.  Im more than willing to help people with photography and photoshop so never be afraid to ask a question.  I have even set up my on group on FB to tutor some people.
So what will get me more notoriety?  I follow some photographers and see that their likes to their page are increasing over 1-2000 a day and thats every day.  Are they real and if they are how do i get a piece of that action.  Admittingly the one photographer that I have mentioned is very very very good.
Many of my friends share my images and I offer that, most my shots are watermarked to the hilt so its not worth someone trying to photoshop it out.  Im happy with that.
A lot of my images are subject to editing… photoshop as you will.  Everything that you see in the images is there in real life but the way the shot is taken brings out the colours (HDR).  Not everyone is down with that and I understand also, Ive previously blogged about this.
The Calendars and books I sell make it across the globe, which Im stoked about and nothing is free in this world…. if it is…. its probably stolen :)
So where do I go from here. Locally I think FB is ok… internationally… well…. Ive made a few attempts to contact gallery owners overseas…..  everything is trial and error here for me.
What else has everyone done to get a better following without selling your entire soul?  Im keen to find out.
Have a great night.
Roo-trails-web overlooking-the-coast-web Standing-watch-web Burrup-on-the-edge-copy-web Desert-Cliff-flowers-web Burrup-sunset-coast-web

The product and what it entails. Food for thought

This post isnt a complaint about a customer, far from it.  I think my customers are great!  Its not about what I have or offer in comparison to another photographer or printer, its more of a discussion on what is out there with product and what people think when purchasing items or services.

With the sale of any product or service there is always the question in peoples mind as to what they get.
Some will look at the value of the product/ service, some will just have to own it.  Some will argue the cost.  Thats business in a nutshell, some do better than others.
Photography isnt much different.
Prior to opening Golden Orb Designs the wife and I owned another photography business (a franchise) we sold it a few years later after we made it quite successful with contracts across the globe with Kodak.  We sold a year or 2 before the GFC and walked away unscathed, probably one of my more intelligent moments, but it also gave me some insight into running a business, the risks and photography.
So.. getting back on track…
Ill start off with the printing aspect as its usually the final product that a customer will see.
There are many many printers on the market, different brands, types and uses.  I personally own a Epson and am happy.
So there are really 4 different types of sellers of prints.
1)  Multi national… your Big W/ Kmart, Harvey Normans etc, ones that will print a 6 x 4 for about a buck.  Photo is usually supplied by the person taking the shot.  Most people flock to these and there is nothing wrong with that. They get a family momento at a great price.
2)  Small printing companies that will also print family shots, Landscapes, etc etc… will cost a fair bit more as they generally dont have the buying power for inks etc that the multi nationals have or the ability to take a big loss. Photo is usually taken by someone with a P@S or DSLR and what a more personal touch to it, ie colour correction (not clicking the auto button)
3) Sole trader/ Photographer/ Art Gallery.  These are your wedding, portrait and landscape photographers, ones that have a small business, own their equipment and or specialise as I do.  These are the ones that will meticulously go through every photo, manually correct and clean the shot up.
4)  Home printing, basic inkjet/ laser printers that are occasionally used to print various shots.  Self explanatory.
So what is the difference between 1 and 3… For No 3 ….well obviously there is the time taking to take the shot, getting to the location, cost of equipment, insurance, internet, phones, computers, vehicles… honestly the list goes on and this isnt my full time occupation luckily so I do not have to depend on it.
No 1 you may have a employee (one of 20 or 30) who is processing the shot, only, probably takes no more than 10 minutes.  This isnt to say that they dont care about what they do, or dont have the experience and isnt meant to bag them.  You would not include the costs associated with the time taken to take the shot, costs getting there, equipment etc etc etc. So there is a obvious saving there.
In all the above is the equipment calibrated… dunno, mine is thats all I care about…. this gets done every few days religiously.  Dont do this and you run the risk of blown colours and having to reprint something that will cost the business money.
What type of inks do they use, are they genuine?  Are they archival?  Substandard inks or non approved ones are a recipe for disaster.
What medium is used, is it approved by that company and what is its longevity.  I once saw a canvas printed by a printing company and can honestly say it looked appalling it was faded, cracked and thats just under fluro lights.  Epson warrant their inks on their medium for +70 years.
There are only a few types of medium I use and have been using them for a few years  (9-10 years) now without any complaints from myself or customers.
So what do people expect and is it right to relate that cost to the product?
Well, some people just have to have the product, they fall in love with it.. nothing wrong with that and will pay for that product.
Some people will argue the value.  One person I came across just this year saying., “Id never pay that much for a image, you can do it for mates rates!”  Well guess what.. you dont have to.. go out and take the shot yourself and get it printed, but if you dont want to hike or fly to the middle of no where, purchase the equipment and all the other stuff.. well your going to be in a bind.
Im certainly no Peter Eastway or Ansel Adams and I dont think its right that I would consider charging the price that they do.  So I dont, but on the flip side is it doing the industry any good by charging a lot less?  Im all for competition, but when does it hurt the industry?  I see it as a double edged sword.  Do we under value what we do, our services and final product?
For me I have formulated the costs of all the equipment including servicing and time spent. As I am a business which doesnt run on favours and faith alone I can not afford to sell a product that costs me more than I recoup.
Some people see the price of a print for X-Y and then expect that, thats the value of the product rather than a “sale value or discounted rate”, so does that put the “Ken Duncan’s” out of reach…. personally I dont think so as you are buying a “Ken Duncan”… just like buying  Nike shoes vs Dunlop Volley.  But a portion do believe this, again thats a customers opinion.  Its not necessary to take great shots with a expensive camera, most P@S are quite good Ill admit!  They are not as heavily, some are waterproof and travel better for a heap less than a DSLR
This is the same with photography services The  Ansel Adams of the world will charge X for his services, “Suzie Photographer” will charge less because she isnt a very famous photographer but promotes that she is a professional photographer and thus is expected that she will produce the same work but the final result is chalk and cheese.  This could be because of lack of experience, different equipment or a combination of things.  Caution should be considered with the costs as photography is a art and effectively we dont want to cut ourselves short in the future.  Some camera equipment costs a bomb.
So what is the difference between a $69 printer from Kmart and one that is worth a few grand … well.. shit loads and give it 6 months when that print starts to deteriorate you will see the difference.  Its even noticeable as soon as it is printed, you just have to look or have the knowledge of what you are looking at.
The other issue is warranty… with most things there is a warranty or consumer guarantee.  This is the link for Western Australia.  What are our obligations as photographers to provide a print and how long is that print valid before it is acceptable that it starts to fall apart?.  I warrant all my prints for the maximum of 70 years as does Epson with their inks.
Is it worth the risk of purchasing a inferior product ie a printer or basic video camera to save a few bucks when your customer may complain that what they have received is not what was paid for or is subject to defects?  Or is it worth taking the risk?
Is it worth paying the extra $$ to start with knowing that you will not have any problems?  Is it worth the insurance if it is open to the public?  Is it worth the bad criticism on public forums like face book.  To me, its worth it.  I see my business name as a brand and present that brand as “up market” and promote my work as higher than Art Gallery quality, I dont cut corners and dont do things on the cheap.   No one has ever complained about the product or service itself as I triple check everything as it costs a small fortune to print.  Is it worth the servicing costs, how much will it get used and its value per print.  My conscious doesn’t let me sell a print that has a problem with it, even the calendars.  Ive sent a few back which Im not happy with.
Photography is one of those businesses where “What you pay for, is what you get.”  Cameras are the same as printers… again.. you get what you pay for. A $60  P@S camera will not give you the same image as a Nikon D4s valued at $6000.00 + lenses or a $30,000.00 Phase One, but again, it all depends on what you want to do with that shot and whether the customer a) notices/ understands it or b) or is within their budget.  Dont get me wrong, you will still get a good photo!
I prefer to give my best in what I do, I dont cut corners.  Ive even seen someone buy a roll of photo paper just to try and cut it in half so they get a discount.. It didnt work and stuffed their printer up lol
So as a consumer I look at value vs product on most things.  Other things its a must have.
I look what is out there and review it.  Google is your friend, it may not be 100% accurate all the time but there are hundreds of people who will give a review of services and products.  Remember you are the “customer” and as the old fashion saying goes, “the customer is always right” and a business has to at least break even on costs to stay afloat.

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